The purpose of the skills assessment framework is to establish a benchmark for the type of skills that need to be demonstrated by certain types of marketers and establish a standard to measure individuals against those required skills.
The skills assessment framework is reviewed and mapped to the job functions within a business so that you have a clear definition of skills and capabilities someone should have as part of their role.
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"A very practical course; you go away armed with new skills and practical tools to take back and use immediately".
Laura McKnight - Client Marketing Manager
Cerebral Palsy Alliance