Take your professional skills to the next level with our half day workshop.

Brisbane - Friday 18th October, 2019
Address: Australian Institute of Management
Level 9, 295 Ann Street, Brisbane, QLD 4000
https://www.aim.com.au/locations

Melbourne - Friday 25th October, 2019
Address: Australian Institute of Management
Level 20, 380-390 La Trobe Street, Melbourne 3000
https://www.aim.com.au/locations

Sydney - Friday 1st November, 2019
Address: Australian Institute of Management
Ground floor, 7 Macquarie Place (corner Loftus and Reilby Street), Sydney NSW 2000
https://www.aim.com.au/locations

Course delivery method

Course duration

Agenda
In this half day course, we will teach you our proven methodology for:

• How to build a customer experience vision and align it to your corporate and marketing objectives
• How to build a business case for investing in frictionless customer experiences and articulate the cost of inaction
• How to map out and prioritise current and future state customer lifecycle journeys using data and automation
• How to build and structure teams to operationalise and execute these customer centric journeys and experiences
• How to build a technology roadmap to increase the ROI of your marketing automation & CRM investments

Cost
$1,200 + GST (Lunch provided)

Prerequisites and assumed knowledge
None